“When we embarked on this journey,
we were dreamers.”
The Source Yoga + Wellness Logo
A Symbol of Unity
From Travis Kā’eo
When Jennifer and I embarked on this journey we were naïve to the nuances that creating a company entailed. We were dreamers – more often than sometimes we still are. I think that is what I like most about this whole experience, it is nothing more than a dream manifesting into reality. Our dream is to share yoga with as many people as possible. What we could not have foreseen, however, were the like-minded individuals who would journey alongside us – the community we would build.
This journey has come riddled with its fair share of challenges and seemingly insurmountable tasks, but for every challenge, for every task, this community has been there to support us and show us the way. Everything we have built here is no more than a reflection of our community. As we looked to solidify our branding, we wanted a symbol to represent who we are – not just as a company, but as a community.
Water has long been a part of our symbol. Water is the source of all life, the molecular unison between people. All throughout history civilizations have formed around bodies of water. As Jenn has so eloquently put it, “Water unites us, it connects us. Water is essentially yoga in action.” Thus, it was essential to keep the element of water a focal point as we designed our new logo.
Gyan Mudra is the mudra of wisdom. The incorporation of this mudra was completely organic to who we are as a company. The Sansrkit word mudra is translated to ‘attitude’. Mudras can be described as energetic, emotional, and spiritual gestures or attitudes. To the practice of yoga, a mudra is intended to unite individual energy with universal or cosmic energy. For Gyan Mudra this means uniting our individual consciousness with universal consciousness. At the heart of our company is our mission to provide the most in-depth experience of yoga possible. This entails going to the source of yoga tradition, philosophy and spirituality to better understand and teach this practice. This is our mission – what this logo represents; to go to the source of our understanding of yoga, of ourself, and of the connection we posses with all things. However, this logo is more than our company’s mission, it is an invitation, to all those who walk with us in this journey. The invitation is simple – go to the source.
We will meet you there.
Travis grew up in the small village of Kailua on the island of ‘Oahu, Hawai’i where, in his early years, he discovered the benefits of an active lifestyle. Travis loved to play sports, be in the ocean, and hike. For many years Travis carried on with his active lifestyle until, during his time as a collegiate athlete, he was injured. For the first time he was forced to slow down.
Soon after, Travis found yoga and from that first class he knew it was something he was going to do for the rest of his life. Now you can find Travis at a coffee shop reading up on yoga philosophy to share with his students. He loves when students internalize their practice and hopes to offer just that to all members of The Source Yoga + Wellness.